The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The Importance of Anchor Text in Back-links

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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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color: initial;
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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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color: initial;
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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id=’8842_1′;form.settings={“objectType”:”Form Setting”,”editActive”:”1″,”title”:”SEOWP: MailChimp Subscribe Form u2013 Vertical”,”key”:””,”created_at”:”2017-06-21 08:39:07″,”date_updated”:”2015-04-29 09:55:36″,”clear_complete”:”1″,”hide_complete”:”1″,”show_title”:”0″,”status”:””,”bti_layout_master”:{“cols”:”1″},”append_page”:””,”ajax”:”1″,”logged_in”:”0″,”not_logged_in_msg”:””,”sub_limit_number”:””,”sub_limit_msg”:””,”enable_paypal_standard”:”0″,”paypal_standard_mode”:”live”,”paypal_standard_business_email”:””,”paypal_standard_currency_type”:”USD”,”paypal_standard_recurring”:”0″,”paypal_standard_billing_cycle_number”:”1″,”paypal_standard_billing_cycle_type”:”D”,”paypal_standard_recurring_time”:””,”paypal_standard_product_name”:””,”paypal_standard_first_name”:””,”paypal_standard_last_name”:””,”paypal_standard_email”:””,”paypal_standard_address1″:””,”paypal_standard_address2″:””,”paypal_standard_city”:””,”paypal_standard_state”:””,”paypal_standard_zip”:””,”paypal_standard_country”:””,”paypal_standard_success_page”:””,”paypal_standard_cancel_page”:””,”default_label_pos”:”above”,”wrapper_class”:””,”element_class”:””,”add_submit”:”1″,”currency”:””,”calculations”:[],”formContentData”:[“textbox_191″,”email_192″,”submit_193″],”drawerDisabled”:””,”changeEmailErrorMsg”:”Please enter a valid email address!”,”confirmFieldErrorMsg”:”These fields must match!”,”fieldNumberNumMinError”:”Number Min Error”,”fieldNumberNumMaxError”:”Number Max Error”,”fieldNumberIncrementBy”:”Please increment by “,”formErrorsCorrectErrors”:”Please correct errors before submitting this form.”,”validateRequiredField”:”This is a required field.”,”honeypotHoneypotError”:”Honeypot Error”,”fieldsMarkedRequired”:”Fields marked with an * are required”,”ninjaForms”:”Ninja Forms”,”changeDateErrorMsg”:”Please enter a valid date!”,”fieldTextareaRTEInsertLink”:”Insert Link”,”fieldTextareaRTEInsertMedia”:”Insert Media”,”fieldTextareaRTESelectAFile”:”Select a file”,”formHoneypot”:”If you are a human seeing this field, please leave it empty.”,”fileUploadOldCodeFileUploadInProgress”:”File Upload in Progress.”,”fileUploadOldCodeFileUpload”:”FILE UPLOAD”,”currencySymbol”:”₹”,”thousands_sep”:”,”,”decimal_point”:”.”,”siteLocale”:”en_US”,”dateFormat”:”m/d/Y”,”startOfWeek”:”1″,”of”:”of”,”previousMonth”:”Previous Month”,”nextMonth”:”Next Month”,”months”:[“January”,”February”,”March”,”April”,”May”,”June”,”July”,”August”,”September”,”October”,”November”,”December”],”monthsShort”:[“Jan”,”Feb”,”Mar”,”Apr”,”May”,”Jun”,”Jul”,”Aug”,”Sep”,”Oct”,”Nov”,”Dec”],”weekdays”:[“Sunday”,”Monday”,”Tuesday”,”Wednesday”,”Thursday”,”Friday”,”Saturday”],”weekdaysShort”:[“Sun”,”Mon”,”Tue”,”Wed”,”Thu”,”Fri”,”Sat”],”weekdaysMin”:[“Su”,”Mo”,”Tu”,”We”,”Th”,”Fr”,”Sa”],”recaptchaConsentMissing”:”reCaptcha validation couldn't load.”,”recaptchaMissingCookie”:”reCaptcha v3 validation couldn't load the cookie needed to submit the form.”,”recaptchaConsentEvent”:”Accept reCaptcha cookies before sending the form.”,”embed_form”:””,”currency_symbol”:””,”beforeForm”:””,”beforeFields”:””,”afterFields”:””,”afterForm”:””};form.fields=[{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:””,”order”:0,”fav_id”:””,”def_id”:6,”label_pos”:”hidden”,”mask”:””,”datepicker”:0,”first_name”:1,”last_name”:0,”from_name”:0,”user_info_field_group”:1,”show_help”:0,”help_text”:””,”calc_auto_include”:0,”calc_option”:0,”conditional”:””,”placeholder”:”Name”,”user_address_1″:””,”user_address_2″:””,”user_city”:””,”user_zip”:””,”user_phone”:””,”user_email”:””,”disable_input”:0,”input_limit”:””,”input_limit_type”:”char”,”input_limit_msg”:””,”user_state”:0,”autocomplete_off”:0,”num_sort”:0,”admin_label”:””,”user_info_field_group_name”:””,”user_info_field_group_custom”:””,”show_desc”:0,”desc_pos”:”none”,”desc_text”:””,”bti_layout_master”:{“row”:”1″,”col”:”1″,”sizex”:”1″},”element_class”:””,”required”:0,”container_class”:””,”label”:”Name”,”key”:”textbox_191″,”type”:”textbox”,”default”:””,”manual_key”:””,”disable_browser_autocomplete”:””,”custom_mask”:””,”parent_id”:8842,”id”:”8_1″,”beforeField”:””,”afterField”:””,”value”:””,”parentType”:”textbox”,”element_templates”:[“textbox”,”input”],”old_classname”:””,”wrap_template”:”wrap”},{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:””,”order”:1,”fav_id”:0,”def_id”:14,”label_pos”:”hidden”,”mask”:””,”datepicker”:0,”first_name”:0,”last_name”:0,”from_name”:0,”user_address_1″:0,”user_address_2″:0,”user_city”:0,”user_zip”:0,”user_phone”:0,”user_info_field_group”:1,”show_help”:0,”help_text”:””,”calc_auto_include”:0,”calc_option”:0,”conditional”:””,”placeholder”:”Email”,”disable_input”:0,”input_limit”:””,”input_limit_type”:”char”,”input_limit_msg”:””,”user_state”:0,”autocomplete_off”:0,”num_sort”:0,”admin_label”:””,”user_info_field_group_name”:””,”user_info_field_group_custom”:””,”show_desc”:1,”desc_pos”:”none”,”desc_text”:”Weu00c3u0083u00c2u0082u00c3u0082u00c2u00a0do not spam. 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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id=’8842_1′;form.settings={“objectType”:”Form Setting”,”editActive”:”1″,”title”:”SEOWP: MailChimp Subscribe Form u2013 Vertical”,”key”:””,”created_at”:”2017-06-21 08:39:07″,”date_updated”:”2015-04-29 09:55:36″,”clear_complete”:”1″,”hide_complete”:”1″,”show_title”:”0″,”status”:””,”bti_layout_master”:{“cols”:”1″},”append_page”:””,”ajax”:”1″,”logged_in”:”0″,”not_logged_in_msg”:””,”sub_limit_number”:””,”sub_limit_msg”:””,”enable_paypal_standard”:”0″,”paypal_standard_mode”:”live”,”paypal_standard_business_email”:””,”paypal_standard_currency_type”:”USD”,”paypal_standard_recurring”:”0″,”paypal_standard_billing_cycle_number”:”1″,”paypal_standard_billing_cycle_type”:”D”,”paypal_standard_recurring_time”:””,”paypal_standard_product_name”:””,”paypal_standard_first_name”:””,”paypal_standard_last_name”:””,”paypal_standard_email”:””,”paypal_standard_address1″:””,”paypal_standard_address2″:””,”paypal_standard_city”:””,”paypal_standard_state”:””,”paypal_standard_zip”:””,”paypal_standard_country”:””,”paypal_standard_success_page”:””,”paypal_standard_cancel_page”:””,”default_label_pos”:”above”,”wrapper_class”:””,”element_class”:””,”add_submit”:”1″,”currency”:””,”calculations”:[],”formContentData”:[“textbox_191″,”email_192″,”submit_193″],”drawerDisabled”:””,”changeEmailErrorMsg”:”Please enter a valid email address!”,”confirmFieldErrorMsg”:”These fields must match!”,”fieldNumberNumMinError”:”Number Min Error”,”fieldNumberNumMaxError”:”Number Max Error”,”fieldNumberIncrementBy”:”Please increment by “,”formErrorsCorrectErrors”:”Please correct errors before submitting this form.”,”validateRequiredField”:”This is a required field.”,”honeypotHoneypotError”:”Honeypot Error”,”fieldsMarkedRequired”:”Fields marked with an * are required”,”ninjaForms”:”Ninja Forms”,”changeDateErrorMsg”:”Please enter a valid date!”,”fieldTextareaRTEInsertLink”:”Insert Link”,”fieldTextareaRTEInsertMedia”:”Insert Media”,”fieldTextareaRTESelectAFile”:”Select a file”,”formHoneypot”:”If you are a human seeing this field, please leave it empty.”,”fileUploadOldCodeFileUploadInProgress”:”File Upload in Progress.”,”fileUploadOldCodeFileUpload”:”FILE UPLOAD”,”currencySymbol”:”₹”,”thousands_sep”:”,”,”decimal_point”:”.”,”siteLocale”:”en_US”,”dateFormat”:”m/d/Y”,”startOfWeek”:”1″,”of”:”of”,”previousMonth”:”Previous Month”,”nextMonth”:”Next Month”,”months”:[“January”,”February”,”March”,”April”,”May”,”June”,”July”,”August”,”September”,”October”,”November”,”December”],”monthsShort”:[“Jan”,”Feb”,”Mar”,”Apr”,”May”,”Jun”,”Jul”,”Aug”,”Sep”,”Oct”,”Nov”,”Dec”],”weekdays”:[“Sunday”,”Monday”,”Tuesday”,”Wednesday”,”Thursday”,”Friday”,”Saturday”],”weekdaysShort”:[“Sun”,”Mon”,”Tue”,”Wed”,”Thu”,”Fri”,”Sat”],”weekdaysMin”:[“Su”,”Mo”,”Tu”,”We”,”Th”,”Fr”,”Sa”],”recaptchaConsentMissing”:”reCaptcha validation couldn't load.”,”recaptchaMissingCookie”:”reCaptcha v3 validation couldn't load the cookie needed to submit the form.”,”recaptchaConsentEvent”:”Accept reCaptcha cookies before sending the form.”,”embed_form”:””,”currency_symbol”:””,”beforeForm”:””,”beforeFields”:””,”afterFields”:””,”afterForm”:””};form.fields=[{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:””,”order”:0,”fav_id”:””,”def_id”:6,”label_pos”:”hidden”,”mask”:””,”datepicker”:0,”first_name”:1,”last_name”:0,”from_name”:0,”user_info_field_group”:1,”show_help”:0,”help_text”:””,”calc_auto_include”:0,”calc_option”:0,”conditional”:””,”placeholder”:”Name”,”user_address_1″:””,”user_address_2″:””,”user_city”:””,”user_zip”:””,”user_phone”:””,”user_email”:””,”disable_input”:0,”input_limit”:””,”input_limit_type”:”char”,”input_limit_msg”:””,”user_state”:0,”autocomplete_off”:0,”num_sort”:0,”admin_label”:””,”user_info_field_group_name”:””,”user_info_field_group_custom”:””,”show_desc”:0,”desc_pos”:”none”,”desc_text”:””,”bti_layout_master”:{“row”:”1″,”col”:”1″,”sizex”:”1″},”element_class”:””,”required”:0,”container_class”:””,”label”:”Name”,”key”:”textbox_191″,”type”:”textbox”,”default”:””,”manual_key”:””,”disable_browser_autocomplete”:””,”custom_mask”:””,”parent_id”:8842,”id”:”8_1″,”beforeField”:””,”afterField”:””,”value”:””,”parentType”:”textbox”,”element_templates”:[“textbox”,”input”],”old_classname”:””,”wrap_template”:”wrap”},{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:””,”order”:1,”fav_id”:0,”def_id”:14,”label_pos”:”hidden”,”mask”:””,”datepicker”:0,”first_name”:0,”last_name”:0,”from_name”:0,”user_address_1″:0,”user_address_2″:0,”user_city”:0,”user_zip”:0,”user_phone”:0,”user_info_field_group”:1,”show_help”:0,”help_text”:””,”calc_auto_include”:0,”calc_option”:0,”conditional”:””,”placeholder”:”Email”,”disable_input”:0,”input_limit”:””,”input_limit_type”:”char”,”input_limit_msg”:””,”user_state”:0,”autocomplete_off”:0,”num_sort”:0,”admin_label”:””,”user_info_field_group_name”:””,”user_info_field_group_custom”:””,”show_desc”:1,”desc_pos”:”none”,”desc_text”:”Weu00c3u0083u00c2u0082u00c3u0082u00c2u00a0do not spam. 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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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