Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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color: initial;
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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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color: initial;
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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id=’8842_1′;form.settings={“objectType”:”Form Setting”,”editActive”:”1″,”title”:”SEOWP: MailChimp Subscribe Form u2013 Vertical”,”key”:””,”created_at”:”2017-06-21 08:39:07″,”date_updated”:”2015-04-29 09:55:36″,”clear_complete”:”1″,”hide_complete”:”1″,”show_title”:”0″,”status”:””,”bti_layout_master”:{“cols”:”1″},”append_page”:””,”ajax”:”1″,”logged_in”:”0″,”not_logged_in_msg”:””,”sub_limit_number”:””,”sub_limit_msg”:””,”enable_paypal_standard”:”0″,”paypal_standard_mode”:”live”,”paypal_standard_business_email”:””,”paypal_standard_currency_type”:”USD”,”paypal_standard_recurring”:”0″,”paypal_standard_billing_cycle_number”:”1″,”paypal_standard_billing_cycle_type”:”D”,”paypal_standard_recurring_time”:””,”paypal_standard_product_name”:””,”paypal_standard_first_name”:””,”paypal_standard_last_name”:””,”paypal_standard_email”:””,”paypal_standard_address1″:””,”paypal_standard_address2″:””,”paypal_standard_city”:””,”paypal_standard_state”:””,”paypal_standard_zip”:””,”paypal_standard_country”:””,”paypal_standard_success_page”:””,”paypal_standard_cancel_page”:””,”default_label_pos”:”above”,”wrapper_class”:””,”element_class”:””,”add_submit”:”1″,”currency”:””,”calculations”:[],”formContentData”:[“textbox_191″,”email_192″,”submit_193″],”drawerDisabled”:””,”changeEmailErrorMsg”:”Please enter a valid email address!”,”confirmFieldErrorMsg”:”These fields must match!”,”fieldNumberNumMinError”:”Number Min Error”,”fieldNumberNumMaxError”:”Number Max Error”,”fieldNumberIncrementBy”:”Please increment by “,”formErrorsCorrectErrors”:”Please correct errors before submitting this form.”,”validateRequiredField”:”This is a required field.”,”honeypotHoneypotError”:”Honeypot Error”,”fieldsMarkedRequired”:”Fields marked with an * are required”,”ninjaForms”:”Ninja Forms”,”changeDateErrorMsg”:”Please enter a valid date!”,”fieldTextareaRTEInsertLink”:”Insert Link”,”fieldTextareaRTEInsertMedia”:”Insert Media”,”fieldTextareaRTESelectAFile”:”Select a file”,”formHoneypot”:”If you are a human seeing this field, please leave it empty.”,”fileUploadOldCodeFileUploadInProgress”:”File Upload in Progress.”,”fileUploadOldCodeFileUpload”:”FILE UPLOAD”,”currencySymbol”:”₹”,”thousands_sep”:”,”,”decimal_point”:”.”,”siteLocale”:”en_US”,”dateFormat”:”m/d/Y”,”startOfWeek”:”1″,”of”:”of”,”previousMonth”:”Previous Month”,”nextMonth”:”Next Month”,”months”:[“January”,”February”,”March”,”April”,”May”,”June”,”July”,”August”,”September”,”October”,”November”,”December”],”monthsShort”:[“Jan”,”Feb”,”Mar”,”Apr”,”May”,”Jun”,”Jul”,”Aug”,”Sep”,”Oct”,”Nov”,”Dec”],”weekdays”:[“Sunday”,”Monday”,”Tuesday”,”Wednesday”,”Thursday”,”Friday”,”Saturday”],”weekdaysShort”:[“Sun”,”Mon”,”Tue”,”Wed”,”Thu”,”Fri”,”Sat”],”weekdaysMin”:[“Su”,”Mo”,”Tu”,”We”,”Th”,”Fr”,”Sa”],”recaptchaConsentMissing”:”reCaptcha validation couldn't load.”,”recaptchaMissingCookie”:”reCaptcha v3 validation couldn't load the cookie needed to submit the form.”,”recaptchaConsentEvent”:”Accept reCaptcha cookies before sending the form.”,”embed_form”:””,”currency_symbol”:””,”beforeForm”:””,”beforeFields”:””,”afterFields”:””,”afterForm”:””};form.fields=[{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:””,”order”:0,”fav_id”:””,”def_id”:6,”label_pos”:”hidden”,”mask”:””,”datepicker”:0,”first_name”:1,”last_name”:0,”from_name”:0,”user_info_field_group”:1,”show_help”:0,”help_text”:””,”calc_auto_include”:0,”calc_option”:0,”conditional”:””,”placeholder”:”Name”,”user_address_1″:””,”user_address_2″:””,”user_city”:””,”user_zip”:””,”user_phone”:””,”user_email”:””,”disable_input”:0,”input_limit”:””,”input_limit_type”:”char”,”input_limit_msg”:””,”user_state”:0,”autocomplete_off”:0,”num_sort”:0,”admin_label”:””,”user_info_field_group_name”:””,”user_info_field_group_custom”:””,”show_desc”:0,”desc_pos”:”none”,”desc_text”:””,”bti_layout_master”:{“row”:”1″,”col”:”1″,”sizex”:”1″},”element_class”:””,”required”:0,”container_class”:””,”label”:”Name”,”key”:”textbox_191″,”type”:”textbox”,”default”:””,”manual_key”:””,”disable_browser_autocomplete”:””,”custom_mask”:””,”parent_id”:8842,”id”:”8_1″,”beforeField”:””,”afterField”:””,”value”:””,”parentType”:”textbox”,”element_templates”:[“textbox”,”input”],”old_classname”:””,”wrap_template”:”wrap”},{“objectType”:”Field”,”objectDomain”:”fields”,”editActive”:””,”order”:1,”fav_id”:0,”def_id”:14,”label_pos”:”hidden”,”mask”:””,”datepicker”:0,”first_name”:0,”last_name”:0,”from_name”:0,”user_address_1″:0,”user_address_2″:0,”user_city”:0,”user_zip”:0,”user_phone”:0,”user_info_field_group”:1,”show_help”:0,”help_text”:””,”calc_auto_include”:0,”calc_option”:0,”conditional”:””,”placeholder”:”Email”,”disable_input”:0,”input_limit”:””,”input_limit_type”:”char”,”input_limit_msg”:””,”user_state”:0,”autocomplete_off”:0,”num_sort”:0,”admin_label”:””,”user_info_field_group_name”:””,”user_info_field_group_custom”:””,”show_desc”:1,”desc_pos”:”none”,”desc_text”:”Weu00c3u0083u00c2u0082u00c3u0082u00c2u00a0do not spam. 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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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